Tel: +44 (0) 203 371 1779

Email: Get in Touch

Smaller Logo of RWD Menu

Eastcastle Street


Near London’s West End and squeezed between Soho, Bloomsbury and Marylebone, Fitzrovia was named by The Sunday Times as the best place to live in London in 2016. It’s an area renowned for fine Georgian buildings, chic eateries and a bohemian atmosphere.

The owner of this two-bedroom apartment in Fitzrovia was very clear about his requirements for the property, which resulted in one of our most exciting briefs to date. Top of his list was a luxury, light-filled pied-à-terre incorporating two bedrooms, two bathrooms and plenty of space for entertaining – all incorporated in 650 square feet of living space. He also specified high-end materials, plenty of built-in storage and a spacious, open-plan feel.

Roselind Wilson Design Eastcastle Street open plan kitchen living roomRoselind Wilson Design Eastcastle Street open plan kitchen living roomRoselind Wilson Design Eastcastle Street open plan kitchen living roomRoselind Wilson Design Eastcastle Street open plan kitchen living roomRoselind Wilson Design Eastcastle Street bedroomRoselind Wilson Design Eastcastle Street bathroom

The complete refurbishment, including interior architecture and design, of this versatile 650 square foot two-bedroom apartment in Fitzrovia.

Roselind Wilson Design logo

Project Overview

We embraced the challenges in relation to the layout of the apartment as our client wanted to incorporate a lot into a relatively small space. We designed all the internal doors as pocket doors to create an open-plan feel and allow light to flood throughout the apartment.

Luxury interior design in Fitzrovia

Another space-saving feature is the bespoke kitchen island, which has a lower section at one end that can be extended to provide comfortable dining for up to seven people. Seating requirements in the living area have also been carefully thought through. In addition to the large charcoal velvet sofa and geometric armchair, the bespoke ottoman incorporates extra pouffes which can be brought out as required.

The end result is a wonderfully versatile two-bedroom apartment that packs a serious punch for its relatively modest 650 sq ft. Rich colours and opulent furnishings have been combined to create a luxurious yet highly functional space.

Roselind Wilson Design Eastcastle Street open plan kitchen living room

From Concept
to Completion

As the design journey evolves, we develop concept images, interior layouts and design schemes, which we present and discuss in detail with our client.

We also communicate design schemes through detailed and accurate 3D renders, which allows visualisation of the space in context with the proposed design.

Use the slider to see the original 3D render in contrast to the stunning completed open plan kitchen and living room.

Roselind Wilson Design Eastcastle street 3D render after
Roselind Wilson Design Eastcastle Street 3D render before
Drag to reveal
Roselind Wilson Design Eastcastle Street Family bathroom

Spotlight: Bespoke Materials

The apartment is all about luxury. We specified brass sanitaryware in the bathrooms from The Watermark Collection and kitchen appliances by Gaggenau and Miele. Due to our client’s love of marble, the bathrooms feature exquisite marble sinks and the kitchen island and splashbacks are a stunning marble effect composite.

Bespoke home interior redesign

Bespoke elements have also played a key role in the design. As you enter the apartment, you pass through a smoked perspex pocket door with a bronze frame, which was specifically requested by our client to create a dramatic reveal of the apartment’s interior to his guests. Also bespoke are the antique brass bedside lights in the master bedroom, which feature textured shades in red and gold horse hair.

The vanity unit in the ensuite bathroom is also bespoke, featuring bold horizontal charcoal stripes that tie in with the rug in the master bedroom and the joinery in the guest bedroom/study area. The apartment also features original naïve artwork by Spanish painter Javier Isidoro Aixa.

The Client Said...

Roselind Wilson Design Eastcastle Street master bedroom

“Thanks for making this apartment a real home.”

“I’ve spent a few days at the apartment and I must say I feel very comfortable there. I couldn’t leave home for a couple of days because of a cold I got and it hasn’t been a sacrifice at all; I was actually enjoying being in, watching TV from the bed, reading and eating in…thanks for making this apartment a real home!”

About Roselind Wilson Design

Roselind Wilson Design is an award-winning interior design and interior architecture studio nestled in the heart of North West London.

We specialise in high-end residential and hospitality projects and offer a full turnkey service ranging from structural changes to full refurbishments and everything in between – irrespective of scope or size.

Let's talk about your project...

We are passionate about creating spaces filled with comfort and refined luxury that connects home and owner.

Complete our contact form to get in touch and discuss what we could do for you.

To assist us with your enquiry, please feel free to upload relevant documents, photos or floorplans (Please select all documents at once). This is optional.

Upload images

Select your images

By submitting your details you confirm that you agree to the storing and processing of your personal data by Roselind Wilson Design as described in the privacy statement.

We use cookies to ensure that we give you the best experience on our website. See our Cookie Policy. If you continue to use our website, we will assume that you are happy with it. OK